A blogger was looking for help with branding, including logo design, image design and fonts (brand book), social media look, website design, and overall visual strategy.
About the company
The blog is aimed at young people interested in fashion and a sustainable lifestyle. Its main message is to spread joy and carefreeness in addition to information. The target of the blog is young people interested in trends, aspiring social media influencers, and companies looking for commercial contact work. It was not allowed to mix with other lifestyle blogs.
The visual look of the brand had to look youthful, fun, trendy and carefree to fit the company's vision and attract young people's attention.
I designed a colorful business look for the blog to match the content of the blog. For the design of the logo, I sought inspiration from LED text lights, but in such a way that the logo would also work after the LED light trend disappeared. The typography of the logo is stylish, but youthful, so that the blog remains current and appealing to its target group. I also focused on ensuring that the company's photos, website design, social media look, ancillary products and other visual materials matched the blog's content in appearance.
A touch of magic into the company's visuals
Let's have a 30-minute Teams meeting and discuss what your company needs.