Shakta yoga school
Shakta yoga school sought help for rebranding. In the renewal, the company image was refreshed, photos and marketing materials were updated, staff were instructed on how to use the new look (brand book) and new elements were introduced.
About the company
Shakta Yoga School offers yoga from a traditional Indian perspective. Their target group includes people who want to delve deeper into the secrets of yoga and understand the Indian philosophy behind yoga.
The business look of the yoga school was outdated and the website was non-functional. The company had a very loyal customer base, but reaching new people was lacking.
The website was renewed and search engine optimized. As a result of search engine optimization, the loading and search engine friendliness of the site increased from 35 points to 85 points.
An element from the everyday life of a yoga school was sought for the business image. For example, several traditional symbols were used, which were visible in daily operations, but not at all in the company's marketing. The outside view of the company was thus much narrower.
In the renewal, I worked to reimage the company's photos, design the website to work, and ensure that the posters, social media bases, and look and other visual materials corresponded to the brand characteristics.
A new direction for the company
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