The accounting office needed a website and an update of the corporate image. We wanted new functions for the website and a look to reach the target group more precisely without losing the company's personality.
About the company
The accounting office personified its owner, for whom fantasy was part of the lifestyle and which was also wanted to be reflected in the company's appearance in accordance with the company's name. It was important that the expression be respectful and evoking expertise, but personal.
Fantasy combined with accounting can easily go too far. Finding a balance between the worlds was important.
The Unica One font was chosen as the main font of the logo, which brought a fantasy atmosphere to the composite logo. In addition, it was hoped that the font would be a Google font due to different usage environments.
Purple was chosen to be the main color, because the color is strongly associated with both, fantasy and quality. Fantasy aspect was also brought out in the layout of the book in the logo, which looks as if the book would magically rise into the air.
On the website, a fantasy atmosphere was brought out with the help of text content and certain types of nature pictures. A blog was also added to the website to increase organic visibility and spread company knowledge.
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