In the 2020s, search engine optimized websites are at the core of companies' growth. In short, Search Engine Optimization means that a website is optimized so that it appears higher in search engine rankings. Nowadays, there is a lot of competition, so it is more and more important to make optimization comprehensive. What was enough 5 years ago no longer guarantees the first place in Google or necessarily even the first page.
Why is Search Engine Optimization important?
With the number of websites increasing, it is important for companies to stand out from the crowd. Search engine optimized websites are more likely to appear higher in search engine rankings and attract more visitors. This can increase sales, leads and conversions. As a welcome byproduct, website visitors get a better user experience when you've put the basics in order. These include, for example, loading speeds and easy navigation on the pages.
Search engine optimized content helps target the page to the right people. This is how website visitors are of high quality. High-quality visitors means that you can weed out those people who accidentally end up on the site because they are looking for something else and therefore leave the site right away. The content of the website is therefore tailored to match what the visitors are looking for.
How does Search Engine Optimization work?
At its simplest, Search Engine Optimization is making sure that the basics are in order. These include:
1. Site speed
You want your site's loading speeds to be good on different devices. Websites that load quickly improve the user experience when visiting your website is smooth. Do you want to test how fast your current website loads? Try this for example PageSpeed Insight.
2. Search engine friendly website structure
The website should be built in a search engine-friendly way, so that being there and navigating within it is smooth. The main goal is to make the website in such a way that search engines understand the design and therefore know how to place the website correctly. Search engines interpret the page based on the source code. You create source code all the time in the background when updating and making websites, also when you use a visual editor like Squarespace, Elementor or Wix to make websites and you don't code for the pages yourself. If the topic interests you more, you can read more on the topic here: When should you make a website yourself?
In addition to the source code, the website template must position itself correctly on different devices and remain clear and readable. Titles and meta descriptions should be set correctly and optimized. The search engine-friendly structure takes into account everything that runs on the web, such as the readability and accessibility of the pages for the visually impaired.
3. Keyword research
If you ask different search engine visibility professionals what is the most important and neglected part of search engine optimization, I would say that the majority would answer keyword research. Keyword research refers to the best keywords for your industry, their competitive situation and narrowing them down to fit the product and service. Do you want help with keyword research? Contact me!
4. Content
When I look at websites myself, I think the content is the most common obstacle to good search engine visibility. Anyone who has ever written a text knows how painful the process is and that's why content is often neglected and forgotten.
In a nutshell, good search engine optimized content means headings (h1, h2, h3) and body text embedded with keywords found in keyword research. Simply throwing words into the text content is not enough, the content must also correspond to what is being searched for with the search terms, so that the visitor wants to stay on the website and gets the value for the content he is looking for.
Ihanilla does not offer income from text content, however, I will advise you in the text production process and considering search engine visibility. If necessary, I can recommend a person who understands search engine visibility to you if you want to save your precious time.
