The goal of search engine optimization is to improve the position of the website in search engine results. In the target situation Search engine optimization brings you sales without paid advertising and increases brand awareness. Although Search Engine Optimization is a complex process, there are common mistakes that are often encountered on websites.
The most common SEO mistakes
Keyword research
One of the most common mistakes is not doing keyword research. If you skip keyword research, you cannot know which keywords your company should focus on and how to use them in website optimization.
Huomioithan myös, että aina hakukoneissa haetuimmat sanat eivät ole parhaimpia hakusanoja, koska näillä hakusanoilla on paljon kilpailua ja niissä on vaikeampi sijoittua korkealle. Tämä on myös yksi syy miksi on tärkeää tehdä hakusanatutkimus, jotta löydät kaikilla tasoilla parhaat hakusanat.
Meta descriptions and titles
It is a mistake to leave page titles and meta descriptions unoptimized. Search engines use page titles and meta descriptions to target content. Without these, the search engine's AI may have difficulty understanding the content of your website and therefore the search engine will not be able to place it correctly in the search results.
Big photos slow website down
It is also common to forget to optimize images. Optimizing images means reducing images to make them lighter and adding keywords and ALT texts to them. In addition to the fact that these help search engines understand the content of your website, for example ALT texts also help the visually impaired when visiting the website.
Content
The most common thing that I pay attention to when browsing websites is the content of the websites and how Search Engine Optimization has been completely forgotten. If you've done keyword research, you know what keywords you should use. These keywords should also be found in your text content. For this, it is not enough to fiddle with embedding keywords in the content, the content must also be relevant to the keywords. Think about it this way, if you searched Google with a search term and ended up with your content, would you stop reading or would you press the back button and look for a better page.
Search engine optimization as part of everyday marketing
When you have done keyword research, thought about your content and optimized the titles, meta descriptions and images, you have ensured that the search engines are able to understand the content of the website and place it correctly in the search results. However, the work does not stop there.
The web is constantly changing, so it's important to stay up-to-date on search engine optimization trends and possible changes. So change your way of thinking about search engine visibility. Make it part of your marketing mindset, because after the site is launched, you can't throw your hands up either. Google has created an article on things to consider if you want to keep your search engine visibility at a good level (Read from here). All this may seem like too much, but after you make it a part of your habits little by little, you will notice that you avoid mistakes without much thought.
