Saunan Naiset on kahden naisen aloittava yritys, joka tarjoaa yhteisön kaltaisen ympäristön naisille. Heidän toiminta on suunnattu luonnosta, luonnollisesta hyvinvoinnista ja saunasta kiinnostuneille henkilöille. Saunan Naisille vedettiin brändistrategiatyöpaja sekä luotiin yritysilme.
What kind of expectations did you have regarding the brand strategy workshop and the corporate image?
"I came to the workshop with an open mind. I couldn't even think about what all the workshop could include and what I could get out of it, because I was already unfamiliar with this kind of work. I was hoping to get guidelines, clarity and ideas for our project in the beginning.
I hoped that the corporate image would reflect femininity, nature values and, of course, also a sauna." – Saara
Were these expectations met?
"Expectations were met and well exceeded! This kind of work was exactly what we needed. I was surprised how many things we were able to go through and plan in a fairly short time. The workshops were skillfully built and Milja knew how to lead us to explore our project more deeply with her questions. We really got "meat around the bones", the workshops gave a lot of food for thought, clarity and a base to build on. We had to think about a lot of perspectives that we wouldn't have been able to work on without Milja's help.
The corporate look was fresh, feminine and close to nature. I was surprised how skillful and versatile Milja had created for us. By slightly modifying the color scheme of the text, we gave the logo even more of our own look." – Saara
"Yes. However, the best thing was that we got much more from the project than
we knew to expect."- Laura
Did you get any new ideas on which areas of marketing should you start doing?
"I have not been familiar with the world of marketing much before, so the workshop gave me a lot of new information, ideas and tips on how marketing could be implemented, in terms of content and practice. It was interesting to find out which channel serves which goal of the operation. It steers our marketing in the right direction as well." – Saara
"Yes, and we were able to clarify the values on which to plan marketing. This also helped in marketing more broadly, such as creating website texts, as well as, for example, in productization."- Laura
Did you get enough advice to start marketing independently?
"We received detailed tips that we will definitely return to several times when doing marketing. Interesting information came from e.g. on optimizing publications to increase visibility." – Saara
"We got off to a good start! In the workshops, we were able to create a foundation on which to build, and we also received an entire brand book that can be relied on in practical decisions, and from which to check whether, for example, a certain marketing strategy or a new product, for example, supports our values. I believe that this will be a good way to move things forward 😊" – Laura
Would you recommend the service to others?
"I would definitely recommend this service! The brand strategy workshop in question is very useful for starting entrepreneurs, but it also benefits those who have already started their business. With the help of the workshop, e.g. what, how and why we are doing, what are the underlying values and how do you see the visions of the future. I also gained valuable information about marketing. The outputs of the workshops and the material obtained are enough to chew on for a longer period of time." – Saara
"Yes, warmly." – Laura
